“Girl Meets Farm” Food Network star Molly Yeh, has paired up with Tractor Supply Co. to launch a line of clothes women can wear while working on their own acreages.
The TSC clothing is made up of 22 pieces that include denim overalls, pants and shirts that are designed to be cute and durable, Yeh said.
Courtesy / Heather Durham
The clothing is made up of pieces that can stand alone or could or be layered for different looks, said Jenn Ward, Tractor Supply Co. director of product development.
“The cohesive colors and thoughtful designs offer complete top-to-bottom solutions, while reflecting Molly’s joyful style,” she said.
The aim was to make the clothing practical for farm work.
“Our mission with these pieces was to make them truly functional,” Yeh said. “They’re built for working in the barn or the kitchen or the garden or running after kids.”
Since moving 10 years ago from New York City with her husband,
to his family’s fifth-generation farm near East Grand Forks, Minnesota, Yeh has embraced rural life and enthusiastically has promoted agriculture in the cookbooks she’s written: “Girl Meets Farm,” “Home Is Where the Eggs Are,” and her most recent,
which interweaves facts about rural life and agriculture with recipes. She collaborated with American Crystal Sugar to market 4-pound bags of sugar with the Sweet Farm logo on the front and a recipe for potato chip chocolate chip cookies on the back.
Meanwhile,
Bernie’s, the East Grand Forks restaurant she and Hagen run,
includes on its menu regional food favorites such as cookie salad, tater tots and grilled cheese sandwiches.
Courtesy / Heather Durham
Partnering with Tractor Supply Co. is a dream come true for Yeh, who first walked into a store after she moved to East Grand Forks.
“I didn’t know about it until I moved here,” said Yeh, who grew up in Glenview, Illinois, a suburb of Chicago, before living in New York City for a few years. Now she’s a regular at the store.
“I love to see the baby chicks in the spring and get my gardening stuff there,” she said. Yeh raises peppers, tomatoes and a “ton of zucchini” in her farm garden.
Yeh’s enthusiasm for farm life makes her a good fit for Tractor Supply Co.
Courtesy / Heather Durham
“Our team has long admired Molly through her Food Network show “Girl Meets Farm” as well as her engaging social media presence,” Ward said. “Her way of celebrating life on the farm while embracing creativity and joy resonated deeply with us and with the spirit of ‘Life Out Here.'”
Tractor Supply knew its customers were looking for something fresh in the apparel space — clothing that could transition from caring for chickens on the farm to enjoying brunch in town, Ward said.
“They wanted clothing that was not only functional but also colorful and fun. Molly embodies those very qualities in her personality and lifestyle, making her a natural fit for this collaboration,” she said.
Courtesy / Heather Durham
In 2024 Yeh traveled to Tractor Supply Co. headquarters in Nashville, Tennessee, to work with a team to design clothes that would be cute and functional.
“It truly was a dream to work with a team that knows what they’re doing in designing clothes,” Yeh said.
The 22 pieces of the clothing that are in Yeh’s line include a blue sweater with a large chicken on the front that is among her favorites. Her mission in designing the sweater, which she describes as “big,” ”fun” and “playful,” was to make the chicken as large as possible.
“I love it so much I want to live in it,” Yeh said.
Other personal favorites of hers are a pair of pink overalls that are paired with a green gardening coat that is worn over them.
“We created that in answer to all these coveralls and overalls that guys wear in the field, We wanted something just as functional but for women,” Yeh said.
“One of my favorite features of the overalls is the straps that go over your shoulders that have stretchy material. When you get down on your knees to work in the garden you don’t get pulled,” she said.
Yeh and TSC aimed to make the overalls and jacket not only useful clothing, but also attractive.
“So it has those colorful whimsical elements that bring so much joy,” she said.
The TSC clothing line also meets another goal of Yeh’s, which is that it is available to farm women in communities across the United States so they won’t have to search the internet for fashionable clothes to wear while they’re working. Tractor Supply Co. operates more than 2,300 stores across the United States.
“Tractor Supply exists in so many rural towns. You shouldn’t have to look online,” Yeh said.
Ann is a journalism veteran with nearly 40 years of reporting and editing experiences on a variety of topics including agriculture and business. Story ideas or questions can be sent to Ann by email at: [email protected] or phone at: 218-779-8093.